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Ways You Can Make Money From Niche Marketing

2012 January 17

Ways You Can Make Money From Niche MarketingNiche marketing is a phrase you will frequently come across referred to on internet chat rooms and forums in connection with ways to make money on the Internet. Essentially, we are referring to that component of a wider market defined by a group of individuals with more specialist wants for goods and services that present us with a business opportunity. Looking to sell in a narrower niche market can be a more lucrative business model because there are people ready to buy from you but with fewer competitors. Today, we are going to talk about how you can turn niche marketing into a lucrative business enterprise.

The initial step in identifying niches you can profit from is to perform some market research and there are places on the Internet that make this relatively easy. For instance, Amazon and Clickbank are two well-known online marketplaces and if you navigate their sites you will begin to realize how many niches there are to pick from. At these web sites you are able to look through the product categories to locate ones that are selling well and make a short list to be refined at the next stage.

Now it’s time to research some keywords for your short listed products to see if they are in a potentially profitable niche. You don’t need to dive in and buy keyword research software as there are free alternatives. A popular free online keyword research tool is the one Google offers. The aim of keyword research is to uncover longer keyword phrases that are being looked for by reasonable numbers of people in the search engines. These words have enough traffic to make it worthwhile to target them, and ought to have fewer competition in you niche.

Having chosen those longer key phrases with modest numbers of searches every month, you can now go ahead and find those with the least numbers of websites targetting the same phrase. To do this is quick and easy – just type the term within quotation marks into the Google’s search bar and press submit. The number of search results that Google returns is an indication of how many sites out there are using your prospective key phrase. Of course, a lucrative niche will be one without very many competing web sites. One advantage of this is that many of these terms can be extremely specific and as such, you may see people that are ready to purchase rather than those merely searching for information.

Having done the research and decided on a prospective niche market, you can now begin to make a web site using your list of moneymaking niche keywords. A self-hosted WordPress blog has been shown to be especially effective for this, especially if you can use this on a domain that is a perfect match for your keyword phrase. If you discover that an exact match domain is available, this can help your website to rank well for the search term although we are not referring to trademark names here but more general buying terms.

When your web site is established and receiving a modest number of visitors, you can then start to monetize your website and earn a regular income from it. Or, you may wish to sell it in the future  as  a profitable business for which there is  an existing market.

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