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Market research: When to do phone interviews over focus groups

2012 May 9

Market research, like market sizing, target marketing, market segmentation, product positioning, pricing, and client satisfaction research, calls for good information for the results to be credible. Obtaining reputable buyer or potential client information requires good data compilation.

As a start up or an expansion stage company, if you’re speculating how to do your major research and you are making an effort to decide between gathering information through a focus group and phone interviews, these situations will help you determine when telephone interviews are preferable over focus groups:

Phone interviews are preferable when the kind of research you’re carrying out is complicated: If you’re carrying out a study that needs your respondents to reply to multi-step questions (e.g., applying a business application), it’s more straightforward to usher every respondent through the set of questions on the telephone. In a focus group setting, this is only going to get complicated and muddled.

Telephone interviews supply you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily influenced by other group members. Since telephone interviews are one-on-one, respondents’ answers are less biased and more their own.

Phone interviews are more “anonymous” and are more superior gathering classified and in-depth information : With a telephone interview, you can keep the respondents’ answers private. Respondents needn’t have to reply to questions in front of a group of strangers, which might keep them from being open. The one-to-one relationship with the interviewer on the telephone can aid in remedying this.

Telephone interviews make it less difficult to get through to your target audience: Perhaps there aren’t too many of your target buyers in the location/region where you’re running your focus group. Telephone interviews permit you to “cherry pick” prospects from across the country, and even the world.

You have limited time and intend to get started with your research right away: With phone interviews you can begin interviewing as soon as you have your first recruit. You won’t have the time lag that you’d otherwise have with getting a group of respondents together, deciding on a location, a moderator and planning an entire event; you can do your telephone interviews by yourself.  

Better involvement from respondents: Since respondents can take phone calls from anywhere, they can be more flexible, which improves the chance of contribution in the study. Also, the same faces tend to show up at focus groups; telephone interviews enable you to talk to new people from new markets. So, with telephone interviews, not only can you get more involvement, but you can also get better quality involvement too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to shell out money for the moderator to lead the session, you also have to pay him/her for summarizing the data and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, along with the financial incentives needed to pay respondents for their involvement. Conversely, if your phone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Market Research Scenarios: Why To Use Phone Interviews Over Focus Groups

2012 May 3

Market research, like market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, demands good information for the results to be credible. Getting dependable buyer or prospect data needs great data collection.

As a start up or an expansion stage organization, if you’re speculating how to undertake your major research and you are making an effort to choose between gathering information via a focus group and phone interviews, the following situations will aid you in deciding when telephone interviews work better than focus groups:

Telephone interviews are better when the type of research you’re carrying out is complex: If you’re undertaking a study that calls for your respondents to answer multi-step questions (e.g., employing a business application), it’s less uncomplicated to guide each respondent through the set of questions on the phone. In a focus group environment, this will get confusing and disordered.

Phone interviews present you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily influenced by other group members. Since phone interviews are one-on-one, respondents’ answers are less subjective and more their own.

Phone interviews are more “anonymous” and are more superior gathering confidential and comprehensive information : With a telephone interview, you can keep the respondents’ answers private. Respondents don’t have to answer questions in front of a group of strangers, which might prevent them from being frank. The one-to-one relationship with the interviewer on the phone can aid in remedying this.

Telephone interviews make it less difficult to make contact with your target audience: Perhaps there aren’t too many of your target buyers in the location/region where you’re running your focus group. Telephone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and intend to begin your research right away: With phone interviews you can start interviewing as soon as you get your first recruit. You won’t suffer the time lag that you’d otherwise have with getting a group of respondents together, deciding on a location, a moderator and planning an entire event; you can do your phone interviews by yourself.  

Better involvement from respondents: Since respondents can take phone calls from anywhere, they can be more flexible, which increases the chance of participation in the study. Also, the same faces tend to show up at focus groups; phone interviews enable you to talk to new people from new markets. So, with telephone interviews, not only can you get more participation, but you can also get better quality involvement too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the data and presenting it to you. In the case that you want to attend the focus group yourself, you have to factor in the cost of your travel, lodging and other expenses, along with the financial incentives needed to pay respondents for their participation. Conversely, if your phone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Market research: When to do phone interviews over focus groups

2012 April 11

Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and consumer satisfaction research, demands excellent information for the outcomes to be credible. Acquiring trustworthy consumer or prospect data requires very good data compilation.

As a start up or an expansion stage organization, if you’re pondering how to undertake your most important research and you are attempting to come to a decision between compiling information via a focus group and phone interviews, these situations will assist you in determining when phone interviews work better than focus groups:

Phone interviews are preferable when the type of research you’re undertaking is complicated: If you’re carrying out a study that needs your respondents to answer multi-step questions (e.g., employing an enterprise application), it’s less trouble-free to walk each respondent through the set of questions on the phone. In a focus group atmosphere, this will get complicated and disordered.

Phone interviews present you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily influenced by other group members. Since phone interviews are one-on-one, respondents’ answers are less prejudiced and more their own.

Phone interviews are more “anonymous” and are preferable to collecting sensitive and comprehensive data : With a phone interview, you can keep the respondents’ answers private. Respondents don’t have to answer questions in front of a group of strangers, which may make them hesitate about being candid. The one-to-one relationship with the interviewer on the telephone can aid in remedying this.

Telephone interviews make it less complicated to connect with your target market: Perhaps there aren’t too many of your target market in the location/region you’re running your focus group. Telephone interviews let you to “cherry pick” prospects from across the country, and even the world.

You have limited time and intend to get started with your research right away: With telephone interviews you can begin interviewing as soon as you get your first recruit. You won’t suffer the time lag that you’d otherwise have with getting a group of respondents together, finding a location, a moderator and planning an entire event; you can do your phone interviews by yourself.  

Better involvement from respondents: Since respondents can take phone calls from anywhere, they can be more flexible, which boosts the chance of input in the study. Also, the same faces tend to show up at focus groups; phone interviews allow you to talk to new people from new markets. So, with phone interviews, not only can you get more participation, but you can also get better quality participation too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to shell out money for the moderator to lead the session, you also have to pay him/her for summarizing the data and presenting it to you. In the case that you want to attend the focus group yourself, you have to factor in the cost of your travel, lodging and other expenses, along with the financial incentives required to pay respondents for their involvement. Conversely, if your phone interviews are short enough, often times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Market Research Tips: Find Out Why Phone Interviews Are Preferable To Focus Groups

2012 April 5

Market research, like market sizing, target marketing, market segmentation, product positioning, pricing, and client satisfaction research, calls for great data for the results to be reputable. Getting dependable customer or potential customer information needs excellent data collection.

As a start up or an expansion stage business, if you’re pondering how to do your prime research and you are attempting to choose between compiling information by means of a focus group and phone interviews, the following situations will help you determine when telephone interviews work better than focus groups:

Phone interviews are better when the kind of research you’re executing is complex: If you’re carrying out a study that calls for your respondents to reply to multi-step questions (e.g., implementing a business application), it’s easier to guide every respondent through the set of questions on the phone. In a focus group scenario, this will get complicated and disordered.

Telephone interviews present you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since telephone interviews are one-on-one, respondents’ answers are less partial and more their own.

Telephone interviews are more “anonymous” and are preferable to collecting classified and thorough information : With a phone interview, you can keep the respondents’ answers private. Respondents needn’t have to reply to questions in front of a group of strangers, which may prevent them from being open. The one-to-one relationship with the interviewer on the phone can aid in remedying this.

Phone interviews make it easier to get in touch with your target audience: Maybe there aren’t too many of your target customers in the location/region where you’re running your focus group. Telephone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have limited time and aim to get started with your research right away: With phone interviews you can start interviewing as soon as you have your first recruit. You won’t have the time lag that you’d otherwise have with getting a group of respondents together, finding a location, a moderator and planning an entire event; you can do your telephone interviews by yourself.  

Better contribution from respondents: Since respondents can take telephone calls from anywhere, they can be more flexible, which improves the chance of contribution in the study. Also, the same faces tend to show up at focus groups; phone interviews allow you to talk to new people from new markets. So, with telephone interviews, not only can you get more contribution, but you can also get better quality input too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, as well as the financial incentives needed to pay respondents for their involvement. Conversely, if your telephone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Market Research Tips: Find Out Why Phone Interviews Are Preferable To Focus Groups

2012 March 30

Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, demands very good information for the results to be credible. Acquiring dependable consumer or prospective client information requires good data collection.

As a start up or an expansion stage organization, if you’re wondering how to undertake your major research and you are trying to decide between compiling information by means of a focus group and phone interviews, these scenarios below will assist you in determining when phone interviews work better than focus groups:

Telephone interviews are preferable when the type of research you’re carrying out is complex: If you’re performing a study that needs your respondents to answer multi-step questions (e.g., implementing an enterprise application), it’s more straightforward to guide each respondent through the set of questions on the telephone. In a focus group scenario, this will get complicated and disordered.

Phone interviews provide you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since phone interviews are one-on-one, respondents’ answers are less partial and more their own.

Phone interviews are more “anonymous” and are preferable to gathering sensitive and thorough information : With a phone interview, you can keep the respondents’ answers confidential. Respondents needn’t have to answer questions in front of a group of strangers, which might make them hesitate about being frank. The one-to-one relationship with the interviewer on the telephone can assist in resolving this.

Phone interviews make it less complicated to connect with your target demographic: Perhaps there aren’t too many of your target customers in the location/region you’re running your focus group. Phone interviews permit you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and want to get started with your research right away: With phone interviews you can start interviewing as soon as you have your first recruit. You won’t have the time lag that you’d otherwise have with getting a group of respondents together, deciding on a location, a moderator and planning an entire event; you can do your telephone interviews by yourself.  

Better involvement from respondents: Since respondents can take phone calls from anywhere, they can be more flexible, which increases the chance of contribution in the study. Also, the same faces tend to show up at focus groups; telephone interviews enable you to talk to new people from new markets. So, with telephone interviews, not only can you get more input, but you can also get better quality input too.

Telephone interviews are much cheaper:  In-depth focus groups can get extremely costly. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to factor in the cost of your travel, lodging and other expenses, as well as the financial incentives required to pay respondents for their involvement. Conversely, if your phone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Phone Interviews Or Focus Groups? Market Research Tips To Live By

2012 March 13

Market research, like market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, requires great information for the results to be reputable. Getting trustworthy client or prospective client data requires great data compilation.

As a start up or an expansion stage company, if you’re speculating how to undertake your key research and you are trying to decide between collecting information via a focus group and telephone interviews, the following scenarios below will aid you in deciding when telephone interviews work better than focus groups:

Phone interviews are preferable when the kind of research you’re carrying out is complicated: If you’re carrying out a study that demands your respondents to reply to multi-step questions (e.g., applying an enterprise application), it’s less trouble-free to guide every respondent through the set of questions on the phone. In a focus group atmosphere, this is only going to get confusing and chaotic.

Phone interviews present you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily influenced by other group members. Since phone interviews are one-on-one, respondents’ replies are less subjective and more their own.

Phone interviews are more “anonymous” and are better for gathering classified and in-depth data : With a telephone interview, you can keep the respondents’ answers private. Respondents needn’t have to answer questions in front of a group of strangers, which might prevent them from being honest. The one-to-one relationship with the interviewer on the phone can aid in remedying this.

Phone interviews make it much easier to make contact with your target audience: Maybe there aren’t too many of your target market in the location/region you’re running your focus group. Telephone interviews let you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and intend to get started with your research immediately: With phone interviews you can begin interviewing as soon as you have your first recruit. You won’t suffer the time lag that you’d otherwise have with getting a group of respondents together, deciding on a location, a moderator and planning an entire event; you can do your telephone interviews by yourself.  

Better participation from respondents: Since respondents can take phone calls from anywhere, they can be more flexible, which increases the chance of contribution in the study. Also, the same faces tend to show up at focus groups; telephone interviews allow you to talk to new people from new markets. So, with phone interviews, not only can you get more input, but you can also get better quality input too.

Telephone interviews are much cheaper:  In-depth focus groups can get extremely costly. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, along with the financial incentives needed to pay respondents for their participation. Conversely, if your telephone interviews are short enough, often times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Why Phone Interviews Can Be Better Than Focus Groups In Market Research

2012 March 2

Market research, like market sizing, target marketing, market segmentation, product positioning, pricing, and consumer satisfaction research, demands good information for the final results to be credible. Acquiring reputable buyer or potential client data requires good data collection.

As a start up or an expansion stage organization, if you’re wondering how to go about your primary research and you are trying to decide between compiling data through a focus group and telephone interviews, the following situations will assist you in determining when phone interviews work better than focus groups:

Phone interviews are better when the type of research you’re executing is complicated: If you’re carrying out a study that demands your respondents to answer multi-step questions (e.g., applying a business application), it’s less trouble-free to usher each respondent through the set of questions on the telephone. In a focus group setting, this will get confusing and muddled.

Phone interviews present you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since telephone interviews are one-on-one, respondents’ replies are less subjective and more their own.

Telephone interviews are more “anonymous” and are preferable to collecting confidential and in-depth information : With a phone interview, you can keep the respondents’ answers confidential. Respondents needn’t have to answer questions in front of a group of strangers, which may prevent them from being direct. The one-to-one relationship with the interviewer on the telephone can help solve this.

Telephone interviews make it much easier to get through to your target audience: Maybe there aren’t too many of your target buyers in the location/region you’re running your focus group. Phone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and intend to begin your research immediately: With phone interviews you can start interviewing as soon as you have your first recruit. You won’t suffer the time lag that you’d otherwise have with getting a group of respondents together, finding a location, a moderator and planning an entire event; you can do your phone interviews by yourself.  

Better participation from respondents: Since respondents can take telephone calls from anywhere, they can be more flexible, which boosts the chance of involvement in the study. Also, the same faces tend to show up at focus groups; telephone interviews permit you to talk to new people from new markets. So, with telephone interviews, not only can you get more input, but you can also get better quality input too.

Telephone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to factor in the cost of your travel, lodging and other expenses, as well as the financial incentives required to pay respondents for their participation. Conversely, if your phone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Directory of Ezines

Market research: When to do phone interviews over focus groups

2012 February 25

Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and client satisfaction research, requires good information for the results to be reputable. Obtaining reputable consumer or potential customer data needs excellent data collection.

As a start up or an expansion stage organization, if you’re wondering how to go about your major research and you are attempting to determine between gathering data by means of a focus group and phone interviews, the following scenarios below will aid you in deciding when telephone interviews work better than focus groups:

Phone interviews are preferable when the kind of research you’re embarking on is complicated: If you’re doing a study that requires your respondents to answer multi-step questions (e.g., employing an enterprise application), it’s easier to usher each respondent through the set of questions on the telephone. In a focus group setting, this is only going to get complicated and muddled.

Phone interviews provide you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since telephone interviews are one-on-one, respondents’ replies are less partial and more their own.

Phone interviews are more “anonymous” and are preferable to gathering sensitive and exhaustive data : With a phone interview, you can keep the respondents’ answers confidential. Respondents needn’t have to answer questions in front of a group of strangers, which may hold them back from being open. The one-to-one relationship with the interviewer on the telephone can help solve this.

Telephone interviews make it easier to connect with your target demographic: Maybe there aren’t too many of your target market in the location/region where you’re running your focus group. Telephone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and intend to get started with your research immediately: With phone interviews you can begin interviewing as soon as you get your first recruit. You won’t have the time lag that you’d otherwise have with getting a group of respondents together, deciding on a location, a moderator and planning an entire event; you can do your phone interviews by yourself.  

Better input from respondents: Since respondents can take telephone calls from anywhere, they can be more flexible, which boosts the chance of input in the study. Also, the same faces tend to show up at focus groups; phone interviews allow you to talk to new people from new markets. So, with phone interviews, not only can you get more involvement, but you can also get better quality input too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, as well as the financial incentives required to pay respondents for their participation. Conversely, if your phone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

Market research: When to do phone interviews over focus groups

2012 February 18

Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, demands very good data for the final results to be reputable. Acquiring reliable client or potential customer data requires great data collection.

As a start up or an expansion stage company, if you’re pondering how to undertake your primary research and you are making an effort to determine between compiling information by means of a focus group and telephone interviews, the following situations will assist you in determining when phone interviews work better than focus groups:

Telephone interviews are better when the kind of research you’re undertaking is complicated: If you’re carrying out a study that needs your respondents to reply to multi-step questions (e.g., putting into action a business application), it’s more effortless to guide every respondent through the set of questions on the phone. In a focus group scenario, this will get confusing and disordered.

Telephone interviews provide you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since phone interviews are one-on-one, respondents’ answers are less subjective and more their own.

Phone interviews are more “anonymous” and are preferable to gathering sensitive and exhaustive data : With a telephone interview, you can keep the respondents’ answers confidential. Respondents don’t have to answer questions in front of a group of strangers, which may prevent them from being candid. The one-to-one relationship with the interviewer on the phone can aid in remedying this.

Phone interviews make it less difficult to connect with your target market: Maybe there aren’t too many of your target customers in the location/region where you’re running your focus group. Telephone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have limited time and intend to get started with your research right away: With phone interviews you can start interviewing as soon as you have your first recruit. You won’t suffer the time lag that you’d otherwise have with getting a group of respondents together, finding a location, a moderator and planning an entire event; you can do your telephone interviews by yourself.  

Better contribution from respondents: Since respondents can take telephone calls from anywhere, they can be more flexible, which increases the chance of participation in the study. Also, the same faces tend to show up at focus groups; phone interviews permit you to talk to new people from new markets. So, with telephone interviews, not only can you get more participation, but you can also get better quality input too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to pay for the moderator to lead the session, you also have to pay him/her for summarizing the information and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, as well as the financial incentives required to pay respondents for their participation. Conversely, if your telephone interviews are short enough, a lot of times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

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Market Research: Determining Why Phone Interviews Are Sometimes Better Than Focus Groups

2012 February 9

Market research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and client satisfaction research, calls for great information for the final results to be reputable. Obtaining trustworthy buyer or prospect information needs good data compilation.

As a start up or an expansion stage company, if you’re pondering how to undertake your key research and you are making an effort to determine between compiling information via a focus group and phone interviews, the following scenarios below will help you determine when telephone interviews work better than focus groups:

Phone interviews are preferable when the kind of research you’re executing is complicated: If you’re carrying out a study that demands your respondents to answer multi-step questions (e.g., utilizing an enterprise application), it’s less trouble-free to guide each respondent through the set of questions on the telephone. In a focus group setting, this will get confusing and muddled.

Telephone interviews supply you with a “cleaner read”: In a focus group, respondents’ thought processes could be very easily motivated by other group members. Since telephone interviews are one-on-one, respondents’ answers are less subjective and more their own.

Phone interviews are more “anonymous” and are better for gathering confidential and thorough information : With a phone interview, you can keep the respondents’ answers private. Respondents don’t have to reply to questions in front of a group of strangers, which might prevent them from being direct. The one-to-one relationship with the interviewer on the telephone can assist in resolving this.

Phone interviews make it less complicated to reach your target market: Maybe there aren’t too many of your target buyers in the location/region where you’re running your focus group. Phone interviews allow you to “cherry pick” prospects from across the country, and even the world.

You have inadequate time and aim to get started with your research immediately: With telephone interviews you can start interviewing as soon as you get your first recruit. You won’t have the time lag that you’d otherwise have with getting a group of respondents together, finding a location, a moderator and planning an entire event; you can do your phone interviews by yourself.  

Better participation from respondents: Since respondents can take telephone calls from anywhere, they can be more flexible, which boosts the chance of involvement in the study. Also, the same faces tend to show up at focus groups; telephone interviews enable you to talk to new people from new markets. So, with phone interviews, not only can you get more contribution, but you can also get better quality contribution too.

Phone interviews are much cheaper:  In-depth focus groups can get very expensive. Not only do you have to shell out money for the moderator to lead the session, you also have to pay him/her for summarizing the data and presenting it to you. In the case that you want to attend the focus group yourself, you have to add in the cost of your travel, lodging and other expenses, as well as the financial incentives required to pay respondents for their participation. Conversely, if your phone interviews are short enough, often times you can get by without paying anything.

Faria Rahman assists our portfolio with research initiatives.

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