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SEO Link Building – How Important Is It

2010 July 14
by buddy

Link building is one of the most important things when it comes to search engine optimisation. Search engine web crawlers will notice a website with quite a lot of links going to it and they will consider that site to be very important. However it is important to note that the quality of these links is important and when you are thinking about SEO you need to realise that some links are more valuable than others.

The real world is not that much different. If there is a restaurant and many people recommend the place then it will have much higher reputation. Of course some consideration will need to be given as to who is making the recommendations. If your cousin who lives on frozen mince pies recommends the restaurant for its culinary prowess you might not take this recommendation too seriously. However you may take the recommendation more seriously if it comes from someone that you repect when it comes to their opinion on food. This is not the end of it though because you are far more likely to give credit to a recommendation from somebody who is not likely to benefit from this recommendation. So if two acquaintances agree to promote each other’s business than this is not as powerful as a person with nothing to gain promoting one of these businesses.

Going back to SEO, it is better to get links from other websites that already have a good reputation in your area. It would be a good idea to try to get some good food websites to link to articles that you might have written about food for example. And it is important that the links look valid and are not just part of a deal between you and another website owner. That is why reciprocal links are looked on less favourably by the search engine web crawlers.

Everybody that owns a website is aware of the advantages of having Search Engine Marketing. There are many things a good SEO company can do for your site, including Article Marketing. There is no point in walking a lone furrow when it comes to SEO, so enlist the help of some experts. But SEO is only part of the equation, Web Hosting are vital as well.

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