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Facebook Advertising Tips that Give Good Results

2010 October 22
by buddy

Online advertising has really grown within the past few years. While Google really boosted the advertising space on the Internet, the newest entrant is Facebook. Advertisers are finding Facebook highly useful when it comes to targeting various niche markets and demographics. In this article we will be looking into 3 powerful Facebook advertising tips that will help you out with your campaign.

A Facebook fanpage is a marketing must if you want to be a player in that environment. Many advertisers who are starting out with Facebook advertising have no idea what it means to send traffic to the fan page and the advantages. You can get much better conversions by routing people to your fan page, and then let them discover your offers from there. The reason for this is Facebook users find it easier to like a page and become a fan, which means the conversion rate will obviously be higher. It’s just numbers and marketing, so the simple strategy is to collect as many fans as possible because then all of those people will see your offer. But you need to prove this for yourself, so that’s easy for you to do and you should do it. Don’t have a Facebook fan page? You can log-in to your account and make one easily for free. But you do need to understand that it’s not as easy as just having a page and get fans to join you. Your fan page needs to offer or give something to people; make them want to get involved in some way. Just think in terms of relationship marketing, and that is how you deal with your fan page and your fans.

When marketing on Facebook, do not forget that these groups of people are highly emotional and as a marketer, it is your responsibility to persuade them. What you must understand is that passionate people click on ads that relate to them many times. You should aim for your ad getting an emotional response from your target group. The simpliest way to do this is to advertise to those emotional people and get to them through the ads. Once you understand this basic principle, it’ll become a lot easier for you to get targeted response to your advertisement, which will obviously give you a higher return on investment.

Have you ever noticed ads on the home page; they’re engagement ads. This will require a budget of course; meaning, you’ll have to pay a bit for it. You can use this space to show your videos, start and conduct polls or get prospects to take some kind of action. But you will need to prepare very well and do your homework because these ads are expensive. All in all, Facebook is growing by leaps and bounds, but if you want to get the most out of it, you must be a smart advertiser that knows how to text ads in order for it to work.

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