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Adwords Mistakes that You Can’t Afford to Make

2011 April 19

Engaging in Google AdWords PPC is relatively straight forward, but millions of people have made the kind of mistakes that usually doom them to failure. If you don’t take the time to get some solid “how to” information about Adwords, then you’ll simpy get killed – there’s no question about that. This article is devoted to three different classes of Adwords mistakes you’ll be happier if you never commit. If you want to use Google adsense to its full effect make sure that you utilize it to promote new service launches such as Push Button Money Review.

All successful PPC advertisers have their noses buried in their competition’s business, and what we mean is it’s a grave mistake when you pass-up the opportunity to learn from others. What ever market you’re about to enter, you will quickly understand that you do have competition during the important market research phase. To save time and be efficient, it’s probably best to pay attention and study the ads on the first page of the SERPs. But when you study your competitors, you’ll come to realize certain things that you can include in your campaign to make it successful. The best way to find out which of your competitor’s ads are successful, all you need to do is monitor them for about 2 weeks to 1 month, and if they’re still around – then they’re doing all right. It’s really not hard to figure out why an ad is so effective, but you do need to know which ones are so you’ll know whether or not to bother studying them. Really get beneath the hood with successful ads, and when you have a firm understanding then you will be writing your own great ads that convert well. Imagine having the ability to write terrific ads that convert well; doesn’t that appeal to you?

Avoiding split testing ads is another big AdWords mistake. Google AdWords gives you unique ability to test your ads against each other to find out the best performing one. Most advertisers want to know where they are losing money and where to aim their efforts to increase those profits. Can you hit a target by shooting in the dark? NO, so why would you aim in the dark by not split testing your ads? You will never be able to see how people will respond to your different ads until you’ve show tested them. Googel AdWords gives you he opportunity to rotate 2 or 3 ads in an ad group as the traffic rolls in. As you discover which ads aren’t performing well you can take them out and add new ones to test against the ones that are. It is important to continue refining your campaign and going through this process to boost your profits. Your efforts of testing your ads will pay off at some point when you have a fantastic ad bringing you huge profits.If you wish to use Google adsense to its best effect be sure you promote new products such as Push Button Money.

You should also always track your keywords so you’ll know what is performing or not. It’s all about tracking so you can determine which words are working well. Not all keywords will be equally profitable, that’s normal, so you need to find which ones are not and get rid of them.

Lastly, If you desire a successful AdWords advertising career you must keep on top of your mistakes to avoid them in the future.

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