Email marketing can be a very effective way to reach a target audience all over the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business. This article will discuss the importance of evaluating your email marketing and will also offer read more…