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SEO Copywriting tips that will Help You Write Better

2010 June 3
by buddy

SEO content basically refers to website content that is optimized for human readers as well as search engines. While search engine optimized content includes all the keywords that are being targeted, they are inserted in such a fashion that the overall readability of the sentence is not compromised. Your site will then be displayed in the SERPs according to the keywords the search engines find in your content. A lot of people end up being disappointed with the SEO copywriting methods because many times it is not done the right way and keywords are poorly inserted into content, which spoils the whole meaning of the content. Skilled SEO copywriting, on the other hand, leads to readable content because the keywords are added as a natural part of the text. The present article will look at what makes SEO copywriting effective and tips on doing it correctly.

You must know who your target market is before you even think about writing for the search engines. This is important because without knowing who your target audience is, you won’t know what keywords to use. Your choice of keywords will make or break your campaign, and the only way to get it right is to research and understand your niche market. Once you acquire this information, you can then write effective copy that has all the appropriate keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting.

Now that you know what to do, here’s what to avoid when writing web copy. Avoid flash as it really inhibits your goal of high ranking. Flash wont’ help your SEO results at all. Search engines are unable to read Flash and that’s not to mention the fact that it takes forever to load.

Apart from this, any info that is embedded into a Flash file won’t be indexed by the search engines. The whole idea of search engine optimization is to turn your content more readable to the search engines. Flash will merely drive away your visitors, which means it’s a bad idea to use on your site.

Readers usually don’t notice captions, which are used to describe images on webpages. Remember that Google understands both images and their uses.

Thus, it is important to add captions that begin with the terms you are targeting to help Google understand your goals.

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